Santucci Orthodontics, based in Wichita, Kansas, was ready for a fresh look that felt more like them. Dr. Santucci is passionate about the craft and precision behind building beautiful smiles, so I leaned into an architectural vibe—structured, detailed, and creative. The final identity includes logos, fonts, colors, textures, a custom icon library, brand messaging, as well as some swag and other marketing collateral. The new branding strikes the right balance between craftsmanship with a casual yet professional feel, reflecting who Santucci Orthodontics is.
(Website created alongside Olivia Willis / Brand strategy developed with Alec Gallego) Santucciortho.com
