Lucky Me Esthetics is the personal brand of master esthetician Savannah, built to reflect both her expertise and her warm, intentional approach to skincare. She came to me with an existing butterfly logo and a desire to elevate it into a cohesive, professional brand system. The goal was to create a brand that felt classy and sexy, yet approachable.
I refined and expanded the original concept into a full visual identity with custom logos, supporting patterns, typography, and a balanced color palette. The final deliverables also included a concise brand guide.
