Nichols Orthodontics and Aesthetics is based in Arizona. They had recently received a new logo that they loved, but lacked any additional branding to go with it. Building on their existing logo, I expanded it into a comprehensive brand identity featuring motion graphics, fonts, patterns, and a unique icon library. This new branding maintains the cleanliness and luxury feel that Nichols strives for. Additional deliverables included a booklet, t-shirts, and other swag items.
